Fortune Favors the Bold

A Personalization Company

The individual touch.  We are focused on bringing your personality out in your vehicle.

Bold Ideas

Cutting edge technology, advanced training, and a proven track record.  We can break the ordinary and deliver extraordinary.

Full Service

Because we are a part of the Pohanka Automotive Group we have been working on vehicles since 1919.  We have a full range of resources to bring your vision to reality.


We back all of our products with one of the strongest guarantees in industry today.  You can be confident when the vehicle is delivered to you, you will be happy.

Our Story

Generation 5 Customization is a part of the Pohanka Automotive Group.  We were formed to bring cutting edge customization products normally found in high line vehicles to the main stream market.

Since 1919, four generations of the Pohanka family and our associates have provided our loyal customers a variety of easy ways to meet their transportation needs, including a wide selection of new and pre-owned cars; multiple innovative methods and sources of financing; advanced training and equipment in our service departments; and friendly, well-trained and professional personnel in all our locations.

We sell and service some of the most popular automobiles in the production today, including Honda, Lexus, Acura, Hyundai, Nissan, Toyota, Chevrolet, Mercedes-Benz, Scion, Volkswagen and operated eleven collision repair centers in the area.

Our Chairman, John Pohanka, is a former President of the National Automobile Dealers Association (NADA), and was a founder and chairman of the National Institute for Service Excellence (ASE), which tests and certifies auto technicians nationally. He also founded and was the first chairman of the National Automobile Technicians Education Foundation, which evaluates and certifies automotive curricula in the country’s vocational schools.

The Pohanka Automotive Group has won many awards, including the Time Magazine National Quality Dealer Award, the Sports Illustrated AIADA All-Star Dealer Award for outstanding customer service, commitment to the industry, the community, and the nation; and the Distinguished Service Citation from the Automotive Hall of Fame. Pohanka is the only dealership group to have received all three of these awards. We look forward to serving all your automotive needs.

Justin Newton

Justin Newton

Generation 5 Design Specialist

The first employee of Generation 5, he is a design specialist ready to tackle your project.  Justin enjoys working on new custom products and loves the creation process.

Kevin Loras

Kevin Loras

Generation 5 Design Specialist

Kevin joined the Gen 5 team on a part time basis, but in a short period of time brought a special attention to detail that is a core value of our processes.

Jim Wilson

Jim Wilson

Generation 5 Production Manager

Jim came to Generation 5 from Florida, the birthplace of many of the cutting edge process we have here.